“B.O.B,” the frenetic and sonically shocking lead single from Aquemini’s 2000 follow-up Stankonia, was that something. Outkast figured they needed something wildly unpredictable to bridge that gap and regain the ground they had started to control around 1996’s ATLiens. Although the album featured well-produced, culturally impactful singles like “Rosa Parks,” none of its productions reached the Billboard top 10. 1998’s Aquemini, the duo’s third album, went platinum in two months, but its singles made none of the impact that its predecessor's did. Three studio albums into their career, their popularity was growing. The duo were trying to blend Big Boi’s street hustler roots and André 3000’s Afro-intellectualism with the American musical marketplace’s pop expectations. Outkast was experiencing creative transition 20 years ago, just as America is experiencing social transition today.
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